外贸技巧系列 | 外贸催款攻略 | 收藏
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说到催款，眼前一副场景：
一帮讨债公司的全副武装哐哐砸门，大喊“还钱”。
暴力催款放在外贸行业是没法用的，今天我们聊聊怎样斯文催款。
怎么催？讲究方法。
搞错方法会怎样？可能会把客户催跑！
01 催款预防针
身为外贸人，我们应该在前期主动把控风险，尽量不让后期出麻烦。
最好的办法，从一开始,我们就做好风险预防。
做生意，资金安全是第一要求。采用相对安全的收款方式,很重要。
以前写过文章，没看过的可以看看这篇：
02 催款讲方法
可以参考：外贸技巧系列 | 做出色的外贸业务精英，你应该具备这些技能，学会转化型邮件让客户心甘情愿下单！想要提升业绩，这些方法你要学会！
当然，就算收款方式安全，我们也不能避免催款情况。
订单确认后，要催定金，催余款。
根据合同条款，买家需要支付定金或者开信用证，卖方才能开始生产、交货。
钱没有落到实处，合同只是一张纸。
催款，需要把握好节奏、频率、时间点。
否则，容易让客人觉得，业务员在给他压力，甚至引起客户的反感和厌恶，让本来有希望的订单，可能会泡汤。
eg：
如果客户说打算周一汇款。那么，周一一定不能去催。
因为时差关系，我们这边上午，欧美客户还没有起床。一早催人家，客户可能会不爽。
周一，客户需要安排的事情一般比较多。
我们尽量不要因为这个事情，去打扰人家。
如果周一实在要催，最好在客户当地的下午时间。
精明的老业务员们，一般怎么催款的呢？
方法既要委婉，还要有点大气。
首先，我们不能让客户发现焦急心理。即使再着急要这个订单，也得耐着性子来。
比较重要的是催定金，因为这块是订单确认下来的关键。
同时，可以参考历史文章：如何向新客户催款？
【必荐】外贸业务员30个常用全流程邮件模板-客户开发-客户跟进-询盘回复-报价跟进-价格谈判-预付款发货确认收货-完整流程解析
03 催款信样例
·开头·
Again we call your attention to your payment due April 30.
We again call your attention to the following invoices which, according to our records, are still unpaid well beyond our normal terms:
Once again, we ask for your cooperation in paying your account which is now more than two months past due.
We have not received any response from you to the recent reminder we sent you on May 20 about your overdue account.
You did not respond to our first reminder of your overdue balance of $2578.50.
You have not answered my previous letters asking for payment on your $2578.50 purchase.
·催款信中说什么理由·
Would you please let us have an explanation of why the invoice is still outstanding?
Please let us know why the balance has not been cleared.
We would like to know if there is a reason for your delay in paying your long overdue account.
·紧急催付信怎么写·
1.We cannot understand why your company has failed to repond to all our inquiries, because your account is seriously in arrears.
2. We are unwilling to accept any further orders from your company except on a cash basis until you have settled your past-due account of $5000.
·最后通牒怎么写·
1.This letter is to notify you that we have no choice but to put your delinquent account into the hands of our attorney if your check for $5000 is not received by August 10.
2. We are instructing our attorney to proceed with the collection of your overdue accout, now five months in arrears, in whatever manner may be deemed necessary to protect our interests.
·催款信怎么结尾·
We would greatly appreciate your prompt payment.
We are counting on your cooperation in making a prompt payment.
Please send us your payment today, or at least let us know your reason for the delay.
Please restore our confidence in you and maintain your good credit rating by sending us your payment now.
同时，可以借鉴：订单沟通-外贸大神私藏的13个外贸常用邮件模板
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